If you missed yesterday’s release of the Apple iPad, here’s a chance to catch up by watching Apple’s promo video.
But the day before, Matt Mullenweg (of WordPress) published this post with a video that outlines a whole new way of looking at your computer interface. Could the durable mouse’s days be numbered?
The other day an article appeared in the Technology section of the New York Times dealing with passwords that are just too popular to be secure. In If Your Password Is 123456, Just Make It HackMe, author Ashlee Vance states that back at the dawn of the web, the most popular password was 12345.
Today, despite all the security warnings and millions of words written on the subject, the most popular password is 123456. That’s right… fifteen years of experience and all we’ve done is add one digit.
It may not be the thing we want to think about, but it COULD happen. Most of us have much of our life’s information online and letting those that could survive us know how to deal with them is becoming an important issue.
Rocket Mom has posted a Squidoo lens to deal with the issue. It is an ongoing process that she hopes other will share in to increase everyone’s savvy. Read the “How would he get to my PayPal account if I died tomorrow?” lens and contribute if you’d like.
We’re getting down to the last days of this holiday shopping season. I sincerely hope you are experiencing a good year, business-wise.
I also want to be sure you are setting the stage for a better year in 2010.
This post has just one message… get their name and email address!
Get them from everyone who walks in the door – no exceptions.
“A man who stops advertising to save money is like a man who stops a clock to save time.” – Henry Ford
According to some of the latest economic figures, we are in the beginning stages of economic recovery. I’m sure this is a relief to all of us even if unemployment figures are still way too high. Employment always lags behind in a recovery.
It may be a slow road back, but at least we are moving in a positive direction. Sadly some businesses have not been able to survive the downturn, but those that have will have an unprecedented opportunity for growth in the coming years.
Search Engine Optimization, also known as SEO, is one of the most cost-effective ways to market your local business online.
SEO is what will determine your placement in search engine results pages (SERPs) for certain keywords or keyphrases. And the higher your placement on those pages, the better your chances of sending traffic to your website.
Your SEO strategy will be different depending on your particular product(s) or services. A retailer’s SEO needs will be greatly different from a service’s, which in turn will greatly differ from a restaurant’s.
In 2009, 46% of Internet users conducting a local search then visited the place of business, up from 34% in 2008. A flat 38% contacted the business via the telephone. Those are some whopping numbers.
If you haven’t as yet seen the value of having a solid local search strategy, remember that one or more of your competitors will. Having a local search strategy may mean life or death for your business over the next several years, regardless of what type of business you are in. Have one and prosper or don’t have one and wish you did later.
26% of those using local search to find a business are seeking the name and address of the business and 21% are seeking driving directions. An additional 21% were seeking a business that has the product or service that they needed – at that moment.
This highlights the importance of having a local search strategy. Being able to put your name, address and driving directions in front of persons searching for the exact product or service you offer at the very time they need it is a golden opportunity.
There’s a lot of speculation on what the holiday season will be like this year for local businesses. Nobody is quite sure what to expect although not many are anticipating a banner year.
Despite the gloomy predictions, you can use this holiday season to leverage the customers who will visit you and/or buy from you this year to boost your business next year and beyond as the economy recovers.
One of the best ways to increase your business’s visibility on Google is to list your business at the Google Local Business Center.
Make sure to include all important keywords/phrases to your listing and use your and surrounding town names, too.
This video will show you why listing at Google LBC is important to your businesses growth.
